Posted by bessie on Tuesday, March 31, 2009.

Announcing #earthtweet

We just launched #earthtweet, a campaign to raise awareness of the fight against climate change in the days leading up to Earth Day (April 22) – and beyond.

Here’s the idea: #earthtweet uses Twitter – the booming social network of the moment – to bring together tips, news, information about events, and anything else that’s relevant to solving our climate problem. (Yeah, most of us here at Brighter Planet have caught the Twitter bug – it’s the most useful, vibrant, and fun social network we’ve seen to date.)

If you’re already on Twitter, all you have to do is tell us what you are doing – today – for the planet. Just make sure to use the tag #earthtweet somewhere in each item you’re sharing on Twitter, so everyone else can find it. We’ll also be giving away some eco-friendly prizes throughout the campaign, so follow @earthtweet to stay posted.

If you’re not yet among the converted, this is a perfect opportunity to give Twitter a try. Twitter is like CB radio, but for text messaging – it’s a great way to stay connected to friends, family, and as many other people as you like. Sign up and then you can “follow” @earthtweet and @brighterplanet!

In the last few months we’ve seen people achieve amazing things through collective effort on Twitter. Some examples:

Well, we want some of that action! We really hope that #earthtweet can make some noise about doing one’s part to solve the climate problem. It’s really up to all of you – #earthtweet will go exactly as far as you take it.

Have a ball with it. You’ll find badges, a widget, and temporary Twitter avatars available at

-Ian W.

What blog is this?

Safety in Numbers is Brighter Planet's blog about climate science, Ruby, Rails, data, transparency, and, well, us.

Who's behind this?

We're Brighter Planet, the world's leading computational sustainability platform.

Who's blogging here?

  1. Patti Prairie CEO